Drew Elbaev, Culture and Placemaking Project Manager

Posted on 26 May 2026

Introducing Drew, our Culture and Placemaking Project Manager, who brings over 14 years’ experience in urban design and is helping shape Rochdale’s future, enhancing the borough’s heritage, public spaces and overall experience for residents, businesses and visitors alike.

Tell me a bit about yourself

I studied architecture at university, but from my very first role I moved into urban design and placemaking, where I’ve now worked for over 14 years. I was born in Siberia and later lived in Moscow before moving with my family to Greater Manchester, where we received a very warm welcome from the local community, something that continues to shape my passion for creating inclusive, welcoming places.

What is your role with the RDA?

I’m a Culture and Placemaking Project Manager. With a background spanning both design and consultancy, I work on projects focused on physical places and assets, including heritage buildings and the public realm, helping to ensure Rochdale’s spaces are attractive, functional and meaningful for those who live, work and visit here. I also contribute to the development of longer-term strategic documents that guide the borough’s future growth.

Why did you choose to work with the RDA?

I joined the RDA through the Public Practice placement programme. After relocating to the UK, I found myself primarily working on international projects and was keen to apply my skills more locally, where I could see a direct impact. Public Practice offered that opportunity, and the role in Rochdale felt like a particularly strong fit. Looking back, I feel very fortunate to be part of such a talented and diverse team, all working together to make Rochdale a place its residents can be proud of and that others are drawn to.

What projects do you work on?

I work on a range of projects, including updating the Cultural, Creative and Heritage Asset Strategy. I’m also involved in schemes such as Middleton Old Grammar School and the Rochdale Station Canopy. These projects focus on protecting and celebrating local identity while helping to drive regeneration and attract future investment.

What do you really enjoy about your profession?

Every project is a learning experience. I enjoy researching and uncovering the history behind the buildings and places I work on, understanding the wider context, and hearing people’s stories. Working closely with a local authority is particularly rewarding, as you can see the tangible impact of your work, not just in the physical environment, but in how people experience and connect with the places around them.

What makes you get up in the morning?

Like many people, it’s often my Springer Spaniel or my children’s school schedule that gets me moving. More broadly, I’m motivated by working with committed colleagues and local people who care deeply about their place and want to make a positive difference to Rochdale’s future.

Tell me something people don’t know about you

I played in a rock band during high school and university, and we even toured a few cities. We weren’t particularly good, but it was a brilliant experience and something I still look back on fondly. It probably also influenced my decision to move to Greater Manchester, given its rich music heritage.

When I learned about the musical history of Kenion Street (now Voltalab Studios), it really brought that full circle and gave me an even deeper appreciation of the area’s creative heritage.