Daniela Ripa, Head of Strategic Growth

Posted on 30 Sep 2025

From Pioneer Street to Atom Valley, Daniela is shaping projects that build stronger communities, drive economic growth, and create a lasting legacy for Rochdale.                                 

Daniela Ripa is Head of Strategic Growth at Rochdale Development Agency, leading on business case development, funding, and early-stage project delivery. With almost two decades of experience in planning and regeneration, Daniela plays a key role in shaping long-term initiatives such as Atom Valley and the Northern Gateway, projects that are central to Rochdale’s economic future, social well-being, and environmental quality. Her work helps create the physical spaces, financial foundations, and community connections that will benefit generations to come.

Tell me a bit about yourself

I was born in Rochdale at Birch Hill Hospital and grew up on Pioneer Street, one of the town’s original cooperative streets. My parents and grandparents moved here from Italy in the 1960s to work in the mills and on the railways, so community and regeneration have always been part of my family’s story. My grandma even featured on the cover of a Rochdale regeneration project, which makes my own career in this field feel especially meaningful. I’ve always been fascinated by how places evolve, how people experience them, and how strong communities shape the character of a town.

What is your role within the RDA?

As Head of Strategic Growth, I focus on shaping the early stages of major projects. That includes developing business cases, securing funding, and putting the right frameworks in place to make sure ideas can become reality. I work closely with partners across Bury, Oldham, and the GMCA to ensure alignment on strategic goals. Every project I work on has a tangible impact, from improving spaces and infrastructure to creating opportunities for people, strengthening institutions, and fostering connected, resilient communities.

Why did you choose to work for the RDA?

I’ve always been passionate about making a difference to places and communities. When an opportunity came up to join the RDA in 2024, it felt like the perfect chance to shape Rochdale’s future. Having grown up here, I feel personally invested in the borough’s regeneration. Being part of projects that will create lasting opportunities, enhance people’s lives, and strengthen the foundations for future generations is incredibly motivating.

What projects do you work on?

At the moment I’m heavily involved in Atom Valley and the Northern Gateway, as well as Master Planning work for Rochdale town centre and supporting housing delivery. These projects are ambitious and long-term, and they will transform the borough physically, attract investment, and improve the everyday experiences of people living and working here. They are about building strong, connected communities, creating the infrastructure needed for sustainable growth, and ensuring Rochdale has the foundations to thrive economically, socially, and environmentally.

What do you really enjoy about your profession

I love the challenge of turning complex ideas into reality. Regeneration takes time, often years, but knowing that the work I do today will benefit future generations is incredibly rewarding. I also enjoy the variety, from shaping spaces and influencing policy, to securing resources and working with communities. Seeing the tangible and intangible impact of these projects on people, neighbourhoods, and the town as a whole is what makes this work meaningful.

What makes you get up in the morning?

On a personal level, my five-year-old twins and our dog make sure I start the day early! Professionally, it’s the opportunity to make a lasting difference. Knowing that my work contributes to a stronger, more connected, and resilient Rochdale, where people can live, work, and thrive, is what keeps me motivated.

Tell me something people don’t know about you

I love the outdoors and as a family we love hiking. I’ve climbed plenty of mountains, sometimes we’ve had to carry the family dog when the route gets too steep! My twins are already braver than me though; they’ve recently taken up BMX at the Manchester cycling centre and absolutely love it!